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Chase wanted to refresh its corporate identity and appointed Iconic to oversee its transformation. Iconic engaged in a close collaboration with the internal team in order to understand the perception of the company amongst its stakeholder groups. The project resulted in the company being strategically repositioned in order to enhance its relationships with its core target markets, resulting in new messaging, a new visual identity and a new vision for the brand.

Chase Templeton

Brand identity, guidelines, communications and strategy

York Web Designer - Bywater Digital