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A re-brand project for contact lens specialist, UltraVision. UltraVision wanted to increase sales amongst its core audiences but felt the brand was stale and had lost relevance. Brand research informed the team of current perceptions which led to a change in brand strategy. A new positioning was launched, communicated through a new visual identity and marketing programme.


Re-brand, identity development, brand guideines, corporate collateral, website design & packaging

York Web Designer - Bywater Digital