Science-based market insight is the key component of the Iconic approach to springboard a brand strategy into a lead position. Through market research, using leading edge research tools and techniques, we are able to generate deep and unique consumer and customer insight that elevates a new brand launch or develops, reinvigorates and grows an existing one.
We offer the following brand insight services:
- Message and brand story testing
- New product positioning and concept testing
- Deep consumer and customer understanding
- Competitor analysis and strategy development
- Packaging development
- Innovation and product development