Science-based market insights is the key component of the Iconic approach to springboard a brand strategy into a lead position. Through market research, using leading-edge research tools and techniques, we are able to generate deep and unique consumer and customer insights that elevates a new brand launch or develops, reinvigorates and grows an existing one.
We offer the following brand insights services:
- Message and brand story testing
- New product positioning and concept testing
- Deep consumer and customer understanding
- Competitor analysis and strategy development
- Packaging development
- Innovation and product development
If this is something your interested in, please do contact us to discuss how we might be able to help.