What does your brand stand for?
What does your brand stand for? That’s what your customers want to know. In recent years, there has been a lot to divide people both physically and emotionally. Political figures…
What does your brand stand for? That’s what your customers want to know. In recent years, there has been a lot to divide people both physically and emotionally. Political figures…
What does your brand represent? You might be able to reel off a list of values, marketing messages or campaigns that you believe sum up your brand, but how would…
How well do you really know your customers? Could you describe what matters to them? What keeps them awake at night? What problems they need to solve within the context…
Brand awareness describes how well people – especially your potential customers – are able to recognise and remember your brand. Having a high level of brand awareness means your business…
How do you know when it’s time for a brand redesign? This can be a surprisingly tricky question to navigate. If you’ve experienced a downturn in sales recently or you’re…
Ask people about brand identity and design and they’ll often describe a logo. While, yes, a logo is a near-essential brand design element (more about this in a moment), it’s…
If there’s anything in business greater than the sum of its parts, it’s a brand. A successful brand is one that creates a positive gut feeling in people that determines…
Authenticity. It’s been one of the most frequently used buzz words in business during the last few years. But the problem with buzz words is that they come into fashion,…
If someone were to ask you to describe your business’s brand identity, would you find it easy? Are you clear about what a brand identity is, let alone that of…
If you’re wondering how to create or develop your business’s brand strategy, you can’t go far wrong by seeking brand insights that will give you a strong foundation to build…