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“Be yourself; everyone else is already taken.”

“Be yourself; everyone else is already taken.” Oscar Wilde Oscar was an original – a witty, accomplished writer and playwright. He was an iconic brand, never mistaken for anyone else. Here are five reasons why your company needs and deserves the Oscar treatment: Original Spin Despite the word ‘brand’, no one should ever aspire to […]

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Courage in Business – Why It Pays To Take A Leap

Jump, and you will find out how to unfold your wings as you fall – Ray Bradbury Science fiction writers like Bradbury are known for their lateral imagination, for an acute vision of alternate worlds. An idea is simply an exploration of a different viewpoint and therefore is packed with potential. It needs to be […]

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